Delivering your vision
Improving UX, saving time and money
SAGE is a leading, global independent academic publisher producing a range of companion websites for their textbooks to provide online support to both faculty and students. Each book requires a separate web presence with its own content and branding. We worked with them to develop a content management system to allow editors to quickly create new, bespoke microsites from a template.
The sites for each book were being created by a tech team as static HTML, which were time consuming to create and maintain. They were also not very interactive. SAGE required a new platform to allow the operations team to take responsibility for creating unique, responsive, modern microsites quickly for each book to free up the technical team.
We built a platform allowing SAGE to spin up new microsites from a template. This provides each site with student resources, including chapter overview, eFlashcards, action plan and video links. Each textbook also has instructor resources with course syllabus, testbank and powerpoint presentations.
When a microsite is created, it goes through a review process so that it is reviewed by the web team. Once it is approved, it becomes publicly visible.
We integrated with the back office system to pull through instructors that have an account with SAGE. They are then automatically granted access to the system.
Each microsite can be branded with unique images for the book and separate branding depending on which of the three SAGE brands publishes the book, SAGE, SAGE Edge or CQ Press.
John Duncan-Browne, Global Web Producer
"Working with Cameron & Wilding opened our eyes to Agile and taught SAGE a new methodology. We found C&W efficient and honest - the team are very good and skilled at what they do."
The Key Benefits
There were 112 microsites created in the first six months of product launch with fantastic feedback from customers via the sales team after launch of the first site.
The time to create and launch a microsite has been reduced by 450% - now taking hours rather than days. As the operations team can now take responsiblity for creating microsites, this frees up the technical team to focus on new projects and features.
For editors, having a content management system has made a world of difference - previously this didn't exist and it was therefore difficult to manage content. For the sales team, the biggest benefit is being able to sell the responsive aspect of the new sites, which are mobile-friendly.
- Responsive, mobile-friendly, modern design
- Massively reduced time required to create a microsite
- Greatly reduced time to update content
- Workflow and moderation around content changes
- Special area for instructors to login and access restricted materials to help them run their lectures