Insight

What we think, say & do

20 February 2017
Top 10 Marketing Automation Tools

Marketing automation at its core is all about optimisation. Optimisation of time and resources. Marketing automation tools enable your business to be more effective and efficient, whilst also freeing up more time to be creative.

Through setting up automated marketing workflows you can have several touch points with your customers and dramatically increase conversions. Here are our top 10 recommended marketing automation tools.

1. AdRoll

AdRoll is a prospecting and remarketing advertising platform. It works by engaging leads and customers with ads via Facebook, twitter, mobile and the web. Ads can be served with flexible segmentation to provide customized experience, which leads to improved marketing efficiency. It works by copying a snippet of JavaScript code to the footer of your website. This code can then track anonymous visitor data, like which pages they visited and for how long. You can then retarget those customers with specific ads.

2. Customer.io 

Send targeted, personal messages to your customers based on their unique interactions with your business with Customer.io. It integrates seamlessly with your website or mobile app, tapping into real-time data to trigger actions based on user behavior and your pre-defined rules.

3. Zaiper  

Zapier lets you easily connect the web apps you use, making it easy to automate tedious tasks. Zapier supports hundreds of apps. You can mix and match triggers and actions to automate just about anything.

4. Hootsuite

Hootsuite is a Social Media marketing management tool that allows you to streamline content to many social media platforms and automate.

5. Unbounce 

Quickly build custom landing pages for any campaign, and use overlays to increase conversions on all your web pages. Unbounce lets marketers build, publish and test landing pages without IT or software. A/B testing and lead gen make it a powerful marketing tool

6. Campaign Monitor 

Create, send and optimise your email marketing campaigns through campaign monitor. With drag-and-drop functionality you can create personalised email campaigns and automated customer journeys.

7. Marketo 

Marketo is one of the most mature lead generation and content marketing tools, with a full suite of features that not only help marketers manage email campaigns, but also provide excellent tools for sales teams. Marketo also has a marketplace, called LaunchPoint, with dozens of integrations.

8. HubSpot 

HubSpot’s “all in one” CRM and lead generation marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation.

9. Autopilot  

Autopilot is a new lifecycle marketing automation tool focused on customer journeys. You can easily build a lifecycle marketing campaign with a drag-and-drop interface. They also support email and SMS, and offer a number of guides to help you get started.

10. Localytics 

If you build apps, you’ve got to know whether people like them and how frequently they’re being used. Localytics is an analytics program that’s focused exclusively on mobile, offering demographics, usage, and session information in addition to retargeting and automated messaging systems. With Localytics, you can find users having trouble and automatically message them.


Whilst all of the above have their own specific functions, ultimately these tools help to refine and upscale the marketing process through creating a series of automated rules.