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Marketing automation at its core is all about optimisation. Optimisation of time and resources. Marketing automation tools enable your business to be more effective and efficient, whilst also freeing up more time to be creative.
Through setting up automated marketing workflows you can have several touch points with your customers and dramatically increase conversions. Here are our top 10 recommended marketing automation tools.
Send targeted, personal messages to your customers based on their unique interactions with your business with Customer.io. It integrates seamlessly with your website or mobile app, tapping into real-time data to trigger actions based on user behavior and your pre-defined rules.
Zapier lets you easily connect the web apps you use, making it easy to automate tedious tasks. Zapier supports hundreds of apps. You can mix and match triggers and actions to automate just about anything.
Hootsuite is a Social Media marketing management tool that allows you to streamline content to many social media platforms and automate.
Quickly build custom landing pages for any campaign, and use overlays to increase conversions on all your web pages. Unbounce lets marketers build, publish and test landing pages without IT or software. A/B testing and lead gen make it a powerful marketing tool
Create, send and optimise your email marketing campaigns through campaign monitor. With drag-and-drop functionality you can create personalised email campaigns and automated customer journeys.
Marketo is one of the most mature lead generation and content marketing tools, with a full suite of features that not only help marketers manage email campaigns, but also provide excellent tools for sales teams. Marketo also has a marketplace, called LaunchPoint, with dozens of integrations.
HubSpot’s “all in one” CRM and lead generation marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation.
Autopilot is a new lifecycle marketing automation tool focused on customer journeys. You can easily build a lifecycle marketing campaign with a drag-and-drop interface. They also support email and SMS, and offer a number of guides to help you get started.
If you build apps, you’ve got to know whether people like them and how frequently they’re being used. Localytics is an analytics program that’s focused exclusively on mobile, offering demographics, usage, and session information in addition to retargeting and automated messaging systems. With Localytics, you can find users having trouble and automatically message them.
Whilst all of the above have their own specific functions, ultimately these tools help to refine and upscale the marketing process through creating a series of automated rules.